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Building your brand: The power of one click
As a professional you probably regularly consume content. You may read the paper. The trade press. Blogs. Newsletters. You may watch things on YouTube. Listen to the radio or to Podcasts. And this is...
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How to get lawyers & accountants to buy into LinkedIn
Last week a client asked me: How do you encourage engagement and participation from lawyers on LinkedIn? The next day I saw a post by a legal marketing professional asking the same thing. Here’s a...
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10 tips for lawyers and accountants to avoid being pigeon-holed
“Clients don’t know what we do” Does this sound familiar? It’s a common complaint I hear from those in law firms, accounting firms and other professional services firms. But why should clients know...
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Law firm social media success story: case study
Michael Denmead is a solicitor at Barr Ellison Solicitors in Cambridge, UK. He is an active social media user who runs both the social media for solicitors group on LinkedIn and the community of the...
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How to encourage professional service providers to relax their style
“How do you encourage professional service providers like lawyers, accountants & engineers who’re used to using a more formal language style in their comms to adopt a more relaxed & social...
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Be seen as an expert in your field: leverage an issue
Imagine you’re a client of an accounting or law firm. Your accountant and lawyer both seem to be doing a good job. There’s just one problem: you don’t hear much from them when they’re not working for...
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If your content’s not educational, you’re losing work
According to some recent research conducted by Kentico, a company’s educational content doesn’t come up when searching for topics related to a problem or need nearly as often as it should. Only 27% of...
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Should I connect with other lawyers on LinkedIn?
Lawyers regularly ask me this so I thought it worthy of a blog post. The answer to this really comes down to your objectives. What is it you’re looking to achieve? There are some very good reasons why...
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How can accepting Bitcoin payments help your legal practice?
Coming from the UK but living in New Zealand I get people’s frustrations with bank fees on international transactions. Quite frankly, it feels like daylight robbery. Which is why I love the idea of...
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Why do so many professionals struggle to build their practices?
I met with a lawyer last week who has a wealth of experience in his field, yet is struggling to build a practice. It’s an issue many professionals face. He explained that he’s been for coffees/lunch...
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